{"id":6920,"date":"2020-06-02T08:29:25","date_gmt":"2020-06-02T07:29:25","guid":{"rendered":"https:\/\/bbbeecreative.com\/?page_id=6920"},"modified":"2020-06-02T08:35:55","modified_gmt":"2020-06-02T07:35:55","slug":"royalties","status":"publish","type":"page","link":"https:\/\/bbbeecreative.com\/?page_id=6920","title":{"rendered":"Royalties"},"content":{"rendered":"\t\t
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If a publisher, commercial enterprise or manufacturer wishes to commission artwork for use across a pre-scoped product range (e.g. Greeting Cards, Stationery, Books, Merchandise, or point of sale items), a Royalties model may be the preferred License payment type (payment per unit sold).<\/p>\n

Depending on the scoped factors, Royalties range from between 3% to 30% depending on the market and type of products the image is being licensed for.<\/p>\n

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For example, typical royalty rates for prints and posters are around 10%-15% of RRP whereas licensed gadget cases or similar can be around 4-7% (in the publishing environment). Greetings Cards, stationery vary between 3%-10% depending on core product focus.<\/p>\n

Example of possible Royalties scenario for Greetings Cards (UK)<\/p>\n

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  • Licensing Fee + Royalty – similar to above, but also with a royalty payment on each card sold. Artists would generally receive \u00a3100+ licensing fee plus 3% of trade price of each card sold.

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  • Advance Royalty Deal – the artist is paid a goodwill advance on royalties. In the case of a range, the artist would receive a goodwill advance of say \u00a3500-\u00a31,000 and 5% additional royalty payment once the threshold is reached.

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  • Royalty Only – the artist will receive regular royalty payments based on the number of cards sold. Royalties are generally paid quarterly.\u00a0<\/li>\n<\/ul>\n

    The ability to provide Reporting\/Sales report and a monthly Royalty statement would be required before a Royalties arrangement would be entered into.<\/span><\/p>\n

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