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Bringing the Va-Va Voom to 2023

viva magenta

Happy New Year everyone! Here at Bumbumbee Creative we hope this year is – an unconventional one – filled with vim and vigour, inspiration, boldness, exuberance, joyous optimism and lots of Magenta.

This year’s Pantone Colour of the Year is… drumroll please… Viva Magenta. We love a splash of Magenta here as it has such a rebellious spirit – it’s self-expression without restraint (yes Rosie and Adam I’m thinking about you as I type this).

Given the hardships so many of us faced over the last few years around the world, it feels like Viva Magenta exudes an upbeat strength and confidence. It’s the strong motherly hug combined with the push out the door that says, ‘come on now – you can do it – get out there in the world – the time is now’.

So instead of New Year’s Resolutions – let’s think about our Themes for 2023. Let’s look at life through the lens of Viva Magenta. Let’s celebrate humanity at its best with compassion and connectedness. Let’s be fierce but fun.

If the last three years have been tough for you, but the prospect of getting out there in the world again feels a bit too raw – it’s time to draw comfort and confidence from Viva Magenta. Maybe it’s time to create a new narrative – a new story – or if that’s just a step too far right now – perhaps at least new décor or a bold new hair colour.

Whatever 2023 is all about for you – we are here for it – and we are here with you. I’ll be back in February to let you know how we managed to weave the Viva Magenta spirit into our lives.

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